Joachim has 25 years of professional experience in the Automotive Industry. He started his career as a Management Consultant at Accenture, where he worked globally with Automotive Manufacturers and Suppliers across the whole Automotive value chain. He spent a considerable time working in Automotive related projects in China, Korea, Japan and in the USA. After joining Volkswagen in 2012 he had several senior leadership roles, mainly focusing on Sales, Marketing and Mobility related topics. Most recently he was globally responsible for Digital Business and Mobility Services in the Volkswagen Brand. Since January 2022 Joachim is responsible for Microsoft’s global Automotive Business with German OEM, OES and Automotive Services Companies.